Feb
The dictionary mean of the word focus means to target a précis location or targeting a particular point. When the term focus location comes to our mind what it generally means is to lay focus on a particular area and understanding all and everything relating to that domain of the area . With the advent of globalisation the term focus location has gained in prominence as it generally means a wide scope of area under preview. From the marketing point of view also focus location is a very important term as it is generally seen that a company feels a product may sell in a particular area.
In recent times lot of multinationals have understood the concept of focus location and they focus their branding and marketing strategy on the basis of that. Now this brings to the question that what is the mode of operation of these companies. Generally what these companies do is that they divide the society into different class in the form of high middle as well as lower class and devise their products on the basis of that and the then areas or residential zones are market where the specific class of people reside and this helps a lot.